Nick Luciano

Engineer turned Creator

Nick Luciano is the Founder/ CEO of the Tratter House; a collective of creators that has become a staple in creating country-western content. Since launching in 2022, Tratter House has rapidly grown through events, brand deals, and numerous collaborations.

Nick has been passionate about content creation since childhood, inspired by Dude Perfect and starting with trick shot videos at age nine. He continued experimenting with YouTube and gaming content but didn’t fully commit to content creation until attending college at the University of North Texas, where he studied engineering and gained his first 10,000 followers as a side hustle.

After graduating with a 4.0, Nick pursued an engineering career. After downloading TikTok in 2019 out of curiosity he began to post content. Within a year, he amassed 100,000 followers. His brand eventually matched his engineering paycheck, leading him to quit his job in November 2020 amid the COVID-19 pandemic.

In February 2021 he had amassed 500,000 followers. During this time, Nick’s notorious “Sugar Crush” video went viral, becoming TikTok’s 3rd most-watched video of all time.

Since then, he has scaled his presence to over 7 million followers across platforms.

Nick as a business

Investors get annual distributions based on 10% of topline revenue

Investors retain rights to everything created during the term, including IP and companies created

TikTok's 3rd most viral video ever

Investor Perks

Investors will receive reports on my revenue streams as well as reports on the analytics of my channels

Here's how I'll put these funds to work

Content Growth

Scaling my content is my top priority. This funding will fuel team expansion, top-tier equipment, and enhanced production quality.

Club Bulletproof – Subscription Membership

Club Bulletproof is a movement dedicated to helping people build mental resilience and support one another. These funds will help grow the community, create exclusive content, host private events, and provide resources for members who want to strengthen their mindset, confidence, and overall well-being. Expanding Club Bulletproof will allow more people to access meaningful conversations, expert insights, and support.

Merchandise Sales

This investment will expand our merch line and fund FFA booths, rodeo setups, and event activations to increase visibility and connect with our audience.

Sponsorships & Brand Deals

Building relationships with brands in rodeo, sports, and lifestyle is key. These partnerships will provide financial support and allow us to create engaging content that aligns with our audience, helping to expand our reach and long-term growth.

Event Attendance

Attending major rodeos, conventions, and industry events is crucial. These funds will cover travel, lodging, and event fees, ensuring I’m in the right places to meet key people, grow my brand, and create impactful experiences.

Tratter House Podcast

The Tratter House podcast is a major priority. This funding will help build out a professional studio, upgrade equipment, and bring in high-profile guests, making it a top-tier platform for entertainment and industry conversations.

Tratter Foundation

initiatives through the Tratter Foundation 501c3, providing resources and outreach to those in need in the rodeo and western community

Documents

Documents will be available once the campaign is live. Please check back soon.